| Address | 31-33 Heddon Street |
| Postcode | W1B 4BN |
| Telephone | 020 7478 8910 |
| URL | www.belowzerolondon.com |
| Category | Bars & Pubs, Oxford Circus, |
| Underground | Oxford Circus |
| Train |
The first permanent icebar in the UK is set in the former wine vaults of the British monarchy, where the temperature is kept at a chilly –5C all year round. The bar is operated in 40-minute time slots; the ice comes from the frozen Torne River in Jukkasjarvi, northern Sweden.